In a world where social media inundates us with constant information from several different businesses daily, it is often difficult for small businesses to stand out. This is especially true for creatives. Whether as a photographer, an artist, a florist, or any other creative style business, how do we get our voices to be heard with so much competing for people’s attention? Among the myriad of strategies available, branding photography stands out as a powerful tool to convey your brand's story, values, and identity. The best part: it is all accomplished in a creative way! Today, we'll discuss why branding photography is essential for telling your small business’s story and how it is key to your success!

You are the Best Foundation Upon Which to Build Your Brand

Branding photography has the power to tell your story through imagery, words, colors, and textures. You are essentially sharing with your customers a piece of yourself. Your branding photographs are a reflection of your lifestyle, interests, passions, and creative ideas. When people see things that they can relate to, have similar interests in, or reflect their own values, they will be drawn to it, and thus, your brand. This will allow you to create meaningful connections with customers as they are able to identify with you. Whether through photographs, or a video highlighting the passion behind your craft, photography adds a personal touch to your work, services or product that people in the niche you would like to serve will be able to immediately connect to.

How Does AMG Photography Help You Build Your Brand?

The first thing you will do is quite simple - you will visualize and dream about your brand, what you create, and everything that drives your passion to create what you do. You will receive a branding questionnaire intended to help draw out all of the things that make your brand unique and special. I’ll encourage you to answer every question in great detail - this is a time to share about what you’re passionate about! Next, we will have a planning meeting in which we lay out how we want to tell your story. Branding photography is so much more than just headshots. It is about creating a storytelling photography session that incorporates many things: what colors and textures do you love, what objects are important to you or help to tell your story, what do you want customers to know about you, or what is the story behind how you came to start your business? All of these details will be included in a photo or video shoot that will create the basis of your brand. By helping you to define your mission and goals and providing you with photographs, media, and tools to bring them to life, you will be on your way to connecting with your customers and growing your brand identity! My branding page outlines all of the details about the kind of branding sessions are available to you and how to book with me.

How To Use Branding Photography in Your Business

My goal is provide you with a pool of resources, media, and imagery from which you can pull from to promote your business. From storytelling photographs, to lifestyle headshots, to a short video reflecting your voice and your craft, branding photography is key to establishing a successful business. Your website is the flagship of your business and should reflect your voice. When people visit your site, they should see you and your story so that they can relate to you! After your branding session, you will have a pool of images or maybe even a video to use on your website and blog pages. But it is important to understand that it is not just the beautiful images alone that will bring your website success, it is also how you are displaying your images on your site. As part of my branding services, you may also choose to learn how to best use these images on your website. From photo file size to SEO descriptions that should be attached to every image on your site, I will share with you all I have learned during the 10 plus years I have been building my photography business website.

Because we live in such a digital world, we need to be present in more than one place. Your images are powerful tools for every aspect of marketing that you use for your business and allow you to have a consistent brand across all platforms. From your website, to your social media accounts, to any print products you use, the images of your story, the colors and textures that represent you, should all be the same and easy to identify. Based on what they see on your website, customers will be able to identify who you are immediately when they see your business on all platforms, such as Instagram, Pinterest or Facebook.

Branding Makes Your Business Unique

Through branding photography that reflects your unique story, you can set yourself apart from competitors by forming long-lasting relationships with your clients. By highlighting your own story and what makes you special, you will attract customers who resonate with you and what you have to offer. Branding is key to forming relationships with customers — and not just any customer, but your ideal customer or client.

Branding photography is an important investment for your creative small business. Having a strong brand identity will result in your ability to establish trust with clients, create emotional connections with your audience, differentiate yourself from your competitors, and allow you to truly build a successful business. For a look at how I have used branding to bless my own business, check out how I use my branding video on my homepage or watch the video below! It tells my story and it allows me to promote my photography business in a way that resonates with my ideal clients.

Want to Learn More about how AMG Photography’s Branding Services can benefit your creative small business?